Volcanic Ash – what has transcreation go to do with it?
By Gordon Husbands | Cultural sensitivity, International marcoms | No comment yet
Oy Iceland, we said we wanted our CASH back!
We have had the global meltdown, a plague of free-loading politicians and now the subtle wrath of a Nordic god spraying a fine aerosol of pumice dust and glass fragments at the perfect altitude to inhibit the modern jetliner while remaining invisible to the naked eye. Thus, closing all northern European airways with, it seems a particular fixation on the UK.
With our airports closed, planes parked in the long-stay and runways being used for rollerblading and kite flying, London experienced a sunny and very tranquil weekend. Well for those UK residents not stranded abroad (some 100,000) anyway.
Does humour define a culture? Certainly you need to understand local tastes. For instance we Brits pride ourselves on an acerbic sense of humour with bonus points awarded for style as much as for substance.
