MT meets Transcreation – not the clash of Titans
By Gordon Husbands | International marcoms, Transcreation | 5 responses so far
The GALA conference plenary session on 11 May started with an MT bang and ended with a donkey wallop! Entitled “The Risks and Rewards of Machine Translation”, the subject matter was always going to delight and irritate in equal measure – strong emotions were stirred. Dion Wiggins of Asia Online, taking full advantage of his significant stage presence, launched into an energetic justification of MT as the natural pinnacle of the Darwinian evolution of translation.
Dion suggested, as you might expect, that the MT spinning jenny, rather than putting the skilled weavers of translation out of a job, would create a whole new, expanding industry surrounding the core commodity of MT.
