Adwords Translation – an oxymoron?
By Gordon Husbands | International marcoms, MSEM, Transcreation | 3 responses so far
Good question. While the two words are not quite a full-blown oxymoron, there is an element of conflict if not contradiction.Can or should Adwords be translated or is there a better way?
Search marketing is big and commands big spend in companies large and small with the demand for search analysts reaching the levels that html programmers achieved in the 90s. While the US market clearly leads the global field in terms of the adoption and sophistication of search marketing techniques, international brands are hungry to generate similar improvements in lead-generation and conversion across all their major markets, particularly the growing or more resilient ones.
