Comments on: Email insider interview – more transcreation best practice? http://globaltranscreation.wordbank.com/international-marcoms/email-insider-interview-more-transcreation-best-practice/?utm_source=rss&utm_medium=rss&utm_campaign=email-insider-interview-more-transcreation-best-practice Just another WordPress site Thu, 08 Mar 2012 17:52:27 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Gordon Husbands http://globaltranscreation.wordbank.com/international-marcoms/email-insider-interview-more-transcreation-best-practice/#comment-13 Gordon Husbands Tue, 17 May 2011 15:26:03 +0000 http://transcreationblog.net/?p=185#comment-13 That is a wild generalisation and also not accurate. We just did an eDM to the German market and got the anticipated 1% response rate. It does vary from country to country how things are received. In this particular case we used a company that rented us an active list and they were already a locally trusted ISP, so the email was less likely to be caught in SPAM filters. Email marketing should only ever be a component of any lead generation activity and as ever needs to take into account local conditions and preferences which is what the original articles was all about anyway... That is a wild generalisation and also not accurate. We just did an eDM to the German market and got the anticipated 1% response rate. It does vary from country to country how things are received.
In this particular case we used a company that rented us an active list and they were already a locally trusted ISP, so the email was less likely to be caught in SPAM filters.

Email marketing should only ever be a component of any lead generation activity and as ever needs to take into account local conditions and preferences which is what the original articles was all about anyway…

]]> By: Linda http://globaltranscreation.wordbank.com/international-marcoms/email-insider-interview-more-transcreation-best-practice/#comment-12 Linda Tue, 17 May 2011 11:23:10 +0000 http://transcreationblog.net/?p=185#comment-12 Email Marketing is no longer such a cool thing now as most email newsletters get blocked Filters Email Marketing is no longer such a cool thing now as most email newsletters get blocked Filters

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