Transcreation at London’s premier marketing technology event
By Gordon Husbands | Transcreation | No comment yet
Over 2 days last week some 9,392 digital marketers jammed themselves into Technology For Marketing & Advertising (TFM&A) in London’s West End. In line with modern event style exhibitors and presentation theaters shared the extensive exhibition space. This approach works well and generates a constant stream of traffic around the exhibitions. Plus it is fair to say that few people are prepared to slog around an event that is simply a vendor-fest – they are expect much more.
Reflecting the prevailing trends the presentations were, in the main, focused on SEO, Social Media, CRM and email marketing. Inevitably there were a few presentations that should have been labeled – “Government Heath warning- Blatant Sales Pitch”.
