Cheesiest Bin Laden bandwagon of the day
By Gordon Husbands | Cultural sensitivity, International marcoms, Transcreation | One comment so far
I don’t know whether to laugh or cry. Just how cheesy is this?
I received an email on Tuesday 5 May from a British company called Corpdata aiming to sell me B2B marketing lists with the headline: “Accurate data killed Osama bin Laden (helped by US Special Forces)”.
A tenuous link at best and definitely a case of jumping on the nearest and most recent bandwagon. Cheese aside, does it work from a marketing perspective?
On the one hand, I laud the speed of response and yes, the targeting is correct. But on the other hand, how can I take it seriously? The Roquefort quotient is only increased when you note the company’s name – Corpdata. Or should that be ‘Corpsedata‘? Ouch!
Email insider interview – more transcreation best practice?
By Gordon Husbands | International marcoms | 2 responses so far
Email marketing plays a huge role in both CRM and business development strategies. It is a marketing tool that is being used across geographic boundaries to increasing effect.
The really cool thing is that not only does it work for the big brands but thanks to the nature of the Internet it can also be deployed by SMEs to equal effect to grab a slice of the global market.
Mind you like any tool there is a brand health warning if not used in a culturally sensitive way. And yes, there is a role for transcreation to make sure that your global eDM has the maximum impact.
Anyway rather than repeat myself see the interview article and comments on email insider.
