I received an email on Tuesday 5 May from a British company called Corpdata aiming to sell me B2B marketing lists with the headline: “Accurate data killed Osama bin Laden (helped by US Special  Forces)”.

A tenuous link at best and definitely a case of jumping on the nearest and most recent bandwagon. Cheese aside, does it work from a marketing perspective?

On the one hand, I laud the speed of response and yes, the targeting is correct.  But on the other hand, how can I take it seriously? The Roquefort quotient is only increased when you note the company’s name – Corpdata. Or should that be ‘Corpsedata‘? Ouch!

Yes, folks, roll up! With our B2B marketing lists you too can be just like the US Navy Seal Team Six!

That’s a claim I would like to see them substantiate. Also, how exactly would potential clients feel about a heavily armed team of assassins dropping in through the roof? Agreed, it will have a significant impact.

(One thing that is bothering me about this whole story is, given the location of the hit, right in the middle of central Asia, not far from the border with Afghanistan and Tajikistan and some 1,500 km from the sea, why were Navy Seals first in line for the mission? Not really seal or penguin territory, is it?)

Anyway, make up your own mind: here is the prime cheddar of the day in most of its glory. Feel free to contact Corpdata to ask for a testimonial from the Seals.

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Subject: Accurate data killed Osama bin Laden (helped by US Special  Forces)

The US ‘Most Wanted List’ has seen a bit of a shake-up.

Accurate information enabled the US to target their attention on a walled compound in Abbottabad. As a direct result, the small group of people called US Navy Seal Team Six have changed the shape of the international terrorist threat. It may yet prove to be an illusion, but many people will feel safer as a result. Yet despite their evident skill and years of experience, the troops would have been powerless to act without good information.

But Al-Qaeda is still in business, and you need to be too!

Accurate information is just as vital for your marketing. You need to target the

• right people with the
• right authority in the
• right organisations

Corpdata offers you the most accurate B2B marketing data in the UK, that’s a fact!

With average data age of just 94 days, and 13 decision makers at each site, you can target the correct decision maker for your campaign.

To ensure your marketing is as effective as US Navy Seal Team Six, call us now on 01626 777400.

Corpdata – Always up to date [viz: any bandwagon, always cheesy]

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EXPECTATION versus brand EXPERIENCE.

Anyway rather than repeat myself see the interview article and comments on email insider.