Fiat 500 Abarth – sometimes there’s no need for transcreation
By Gordon Husbands | International marcoms, Transcreation | One comment so far
Click to watch Fiat 500 Seduction
This high-trending viral ad for the Fiat 500 Abarth needs absolutely no translation, even though the monologue is in Italian. The target demographic is very clearly boys. Entitled “You’ll never forget the first time you see one “, the ad plays on every heterosexual young man’s fantasy, and probably the nostalgic older man’s as well.
The buzz started mid-week on 14th November, peaking on the 17th but not tailing off until the weekend. What is really interesting is how this buzz was reflected in language, as can be seen in this graphic.
